Hindi Movie songs: sonu nigam

"Today songs are recorded in a hurry as there are several deadlines to meet. There has to be a catchy word in every song, which is repeated again and again. A hook word has become very important. Songs that are made today are not long-lasting."
-Sonu Nigam, Hindi movies playback singer

Source:http://ibnlive.in.com/news/sonu-niigam-songs-that-are-made-today-are-not-longlasting/404533-8-66.html