It is naive for any PM to presume that hiring a professional journalist and giving him the required freedom and perks will be enough for creating his positive mass image. The PM of the day needs to understand that he is hiring a professional who will double up as both media adviser and communication executioner and that calls for a team of professionals to be led by a communication chief. Therefore, even to designate him as a media adviser is misleading.
-Uday Sahay
Source: http://bargad.org/2014/04/16/pm-and-media-adviser/
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